The origins of SWOT analysis

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review the available literature, this paper reconstructs original SOFT/SWOT approach, draws potential implications. During firm's planning process, all managers are asked to write down 8 10 key issues faced by their units. Each manager grades, evidence, these as either safeguarding Satisfactory; opening Opportunities; fixing Faults; or thwarting Threats: hence SOFT (which is later merely relabeled Strengths, Weaknesses, Opportunities Threats, SWOT). Subgroups several dialogues about instruction include needs expectations stakeholders. Their developed resolutions proposals become input for executive committee articulate corporate purpose(s) strategies. SWOT's originator, Robert Franklin Stewart, emphasized crucial role that creativity plays in process. approach curbs mere top-down strategy making benefit alignment implementation; Introducing digital means parts participative, long-range suggested herein, could boost effectiveness organizational strategizing, communication learning. Archival research into deployment practice needed.